Comfort and Joy

The 2024 Holiday Collection from Brunello Cucinelli toasts the wonder of winter and the element of surprise.

Text by Lindsey Vandal
Images courtesy of Brunello Cucinelli

The Holiday Season campaign unfolds in a charming hotel, where guests arrive dressed to the nines to celebrate the magic of the season. In anticipation of the glamour-filled fete, she layers a soft wool and cashmere cable knit cardigan atop a stretch cotton poplin and crispy silk shirt, capped with a cozy wool beret with precious detail.

Surrounded by wrapped gifts, ski adventures, and the excitement of preparations for the Grand Ball, the hotel becomes a place where true togetherness thrives. Slipping out of the wool double beaver cloth coat with patch pockets, he exudes monochromatic merriment in a virgin wool flannel overshirt and leisure-fit trousers with double pleats.

As in every great tale, surprises await at every corner. Adding festive flair to a seasonal suit, he dons a paisley silk tie, double face silk pocket square with geometric pattern, and aged calfskin loafers with tassels. She radiates revelry in a wool and mohair argyle turtleneck sweater and stretch-dyed denim loose utility trousers with monili.

Women’s Gifts

The ties that bind grow stronger as thoughtful tokens of affection are unwrapped and cherished throughout the winter season. With every ensemble accented by the thoughtfully gifted monili tie necklace, every chilly walk warmed by her new cashmere English rib knit scarf and mittens, an unforgettable expression of love is revisited.

men’s Gifts

Each guest brings their own story, and chapter by chapter, their lives intertwine—celebrating the spirit of sharing and the joy of togetherness. Basking in the glow of good tidings, he steps out into the world sporting a pair of polished calfskin boots and a geometric jacquard cardigan in cashmere feather yarn—ready for all that awaits him in the new year.