Text by Lindsey Vandal
Photos Courtesy of Prada
Since its debut in 2007, the Prada Galleria bag has sustained an enduring allure through annual design updates—playing with new materials, sizes, colors, and embellishments while preserving the signature silhouette at its foundation.
Last year, British filmmaker Jonathan Glazer celebrated the bag’s affinity for transformation with an arresting campaign starring Scarlett Johansson at her most auteurial. For 2025, Prada continues the Galleria’s cinematic run, welcoming back Johansson, this time seen through the lens of award-winning director Yorgos Lanthimos.
In the bewitching filmic short a cinematic microcosm forms around Johansson and an ever-rotating array of Prada Galleria bags. Challenging the notion of identity as static, Lanthimos and his cast of one present an intriguing adaptation of style as reinvention.
A creatrix and modern muse, Johansson conjures multiple versions of herself by performing a series of enigmatic rituals in city settings. Throughout the quest, her iconic accessory doubles as an essential amulet, integral to the ritual at hand and the everyday performance of life itself.
Kaleidoscopic and ever-changing, both Johansson and the Prada Galleria bag defy definition as they amass kinetic energy with each recreation. The actress and her talisman are renewed and transformed, over and over, each becoming more than the sum of their parts.
As the 2025 season ushers in new incarnations of identity, the meticulously refined Prada Galleria bag evolves to meet the times while remaining true to its core, much like the women who carry it.
View “Ritual Identities” and discover the 2025 Prada Galleria bag collection here.
