Text by Lindsey Vandal
Images courtesy of Max Mara
Right on time for the slightly cooler winter season, luxury outerwear luminary Max Mara has heightened its presence in Hawaiʻi with the launch of its second Honolulu storefront in Ala Moana Shopping Center, the world’s largest open-air shopping center and one of the premier retail destinations in the state.
Not far from the original Max Mara boutique on Kalākaua Avenue in Waikīkī, Max Mara’s Ala Moana grand opening in August of 2024 debuted a curated selection of dresses, outerwear, handbags, and accessories—including freshly tailored designs from the current ready-to-wear collection, Max Mara Fall/Winter 2024. Nestled within the vibrant enclave of Ala Moana Shopping Center, Max Mara finds itself in good company surrounded by more than 350 local and international retailers, many of them illustrious upscale brands as well.
Long celebrated for its elegantly tailored outerwear and classic wardrobe staples, high-end fashion house Max Mara was brought to life in 1951 by Achille Maramotti in Reggio Emilia, Italy. With nearly a quarter of a century in the upper ranks of womenʻs apparel, the iconic brand artfully enmeshes elegance with timelessness, consistently crafting epic styles that strike a new chord every season. Rooted in superlative stitching and enhanced with innovative intricacies that transcend trends, Max Mara’s penchant for style shines through in the new Fall/Winter 2024 campaign. Maramotti’s legendary reliance on precision tailoring, clean, graceful lines, and meticulous attention to detail are delightfully woven into the fabric of the most recent womenswear compilation.
For FW24, Max Mara designers revealed a bevy of bold and beautiful pieces that applaud the inherent unforgettable nature of every woman. Staying true to Max Mara’s promise of crafting clothing made to accompany wearers throughout their lives, the dynamic and versatile line delivers minimalist luxury via a perennial color palette, exceptional artistry, high-quality fabrics, and singular attributes that both complement and elevate the wearer’s unique sense of style.
A standout staple of the FW24 collection, the Olimpia jacket is an essential outerwear addition that upholds Max Mara’s tradition of blending classic tailoring, contemporary, functional designs, and playful details. The double-breasted jacket is stitched with a superior, lightweight camel hair and boasts a broad-shouldered shape and oversized, linear silhouette. Sufficiently structured with an air of ease and relaxation, the Olimpia jacket can effortlessly anchor an ensemble or escort an underlying signature piece.
In the stunning visual campaign for Max Mara’s Olimpia jacket—a name inspired by the female heroes of Greek mythology—a series of urban scenes shot by photographer Oliver Hadlee Pearch features model Bibi Breslin on the busy streets of central London. Embodying the brand’s ethos of accentuating the remarkable essence of any woman, the Olimpia jacket becomes a vehicle of empowerment and a canvas for self-confidence. Instead of grasping at the illusion of perfection, the protagonist follows her instincts and finds her voice above the noise.
Other notable arrivals to complement Hawaiʻi’s breezy season include a warm wool and cashmere knit coat with laser-cut zig-zag edges and contrasting stitching, a garbardine mini-skirt embellished with slant and patch pockets and a tailored pick stitch, an oversized wool and alpaca Teddy coat with kimono sleeves, and a sassy, sleeveless camel-hair playsuit with tone-on-tone open work intarsias. Ultimately, each extraordinary item in Max Mara’s FW24 collection inspires a profound unearthing of one’s authenticity and a wholehearted embracing of originality.
Max Mara invites you to shop the latest ready-to-wear womenswear designs from the Fall/Winter 2024 collection at Max Mara Ala Moana in Honolulu, located at Mall Level 2 in the Diamond Head Wing.
